In case you missed it:
“Everything is one take, using real time tracking, projection mapping and Augmented Reality technology, which they’re terming “Immersive Imaging”. By attaching the PlayStation Move to the camera, they could track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections.”
http://www.asourceofinspiration.com/2011/12/01/immersive-imaging-fills-rooms/